Interpretive Master Planning

"An essential manual... a classic work by an author who does interpretive planning every day."
Interpretive Master Planning presents - in two comprehensive volumes - a wealth of information on how to plan and design interpretive facilities and services. 
John Veverka's lively text uses anecdotes, case histories and interactive examples to illustrate every aspect of the interpretive process: from how to decide exactly what to interpret, and how best to do it, through to effective planning, implementation - and very much more.
Interpretive Master Planning is the most comprehensive reference book on the subject - over 650 pages in two volumes - an invaluable resource for designing interpretation that really works.
Join the international, world-class organisations who have already ordered their copies, including:
  • British Museum
  • Canadian Museum of Civilization
  • Fallingwater
  • Institute for Learning Innovation
  • Museum of Modern Art (MoMA)
  • National Museums Scotland
  • National Parks Service
  • National Trust
  • Royal Collection
  • Walker Art Center
Praise for Interpretive Master Planning
"Few people combine the interpretive experience and planning skills of John Veverka. Here is knowledge based on years of national and international interpretive planning projects with parks, museums, commercial attractions and a variety of other agencies. This is a classic work by an author who does interpretive planning every day." Gary R Moore, Program Coordinator, MetroParks, Columbus and Franklin County, Ohio.

"Interpretive Master Planning is full of illuminating examples as well as precious practical suggestions. This classic work of John Veverka represents an essential manual for professional interpreters and for those first approaching this fascinating discipline." Dr 
Marta Brunelli, 
Chair of Heritage Education (Faculty of Cultural Heritage), 
University of Macerata, Italy.

"Drawing on nearly three decades of interpretive consulting and training experiences, John Veverka very effectively shares his insights on interpretive concepts and practices." Dr Bill Lewis, formerly Professor, University of Vermont, and author of Interpreting for Park Visitors.

Interpretive Master Planning has many multicultural implications which extend its usefulness to Asian cultures. At the university and practical level it merits its place as a resource for interpretative planning and development across multiple settings: museum, historical, environmental and botanical." 
Dr Ju-Hee Lee, 
Department  of Tourism Management, 
Daegu University, Korea.
    Want copies of Interpretive Master Planning to share with, inform and inspire your team? Choose our 5-Pack edition (paperback), for a great discount and free shipping!


    VOLUME 1: Interpretive Master Planning - Strategies for the New Millennium

    1. Interpreting to Visitors: Learning Concepts
    • Why Are We Here - Remember the Visitor?
    • Recreational Learning 
    2. Introduction to Interpretation
    • Tilden's Interpretive Principles
    • Verbal and Non-verbal Communication 
    • The Model of Interpretation 
    3. The Interpretive Planning Process 
    • Planning for Interpretive Planning 
    • The Planning Team 
    • An Interpretive Planning Model 
    • The What Section 
    • The Why Section 
    • The Who Section 
    • How, When and Where To Plan, Design, and Present Interpretive Programs and Services 
    • Implementation and Operations 
    • The So What Section 
    • Interpretive Systems Planning 
    4. Planning and Designing Interpretive Self-Guiding Trails, Tours, and Byways 
    • Planning Self-Guiding Trails 
    • Planning for Self-Guided Tours 
    5. Planning for Interpretive Exhibits 
    6. Planning Conducted Interpretive Programs 
    VOLUME 2: interpretive Master Planning - Philosophy, Theory and Practice

    1. Interpretive Philosophy, Theory and Practice
    • An Overview of Interpretive Philosophy and Principles
    • Exactly What is Interpretation?
    • Creating Interpretive Themes
    • Developing Successful Partnerships
    • The State of Interpretation In Malta: Bringing 7000 years of history to life
    • Interpretation as a Management Tool
    • Interpreting Cemeteries and Gravestones
    • Guidelines for Interpreting Critical Issues
    • Interpretive Communication: The Key to Successful Heritage Marketing Planning and Program Design
    • Interpretive Planning for the Next Millennium
    • Request for Proposal/Tender Guidelines and Template Resource Guide for Interpretive Projects.
    • The Language of Live Interpretation 
    • Using Interpretive Themes and Objectives will make your Program Planning Easier and More Effective
    • Why Heritage Sites Need Interpretation for their Long Term Survival
    • Why Your Scenic Byway Can’t Succeed without Real Interpretation
    • Interpretive Program Planning Worksheet
    • Live Interpretive Program Worksheets
    2. Interpretive Planning
    • Interpretive Planning Keeps Your Garden Growing
    • An Interpretive Plan Outline 
    • Interpretive Planning for Exportable Interpretation
    • Is your Scenic Byway Interpretation Sustainable?
    • Planning for Interpretive Training Courses
    • Planning for Interpretive Walking Tours
    • Pacing Interpretive Services: A Concept for Interpretive Planners
    • Interpretive Planning for Regional Visitor Experiences 
    3. Interpretive Exhibits Planning and Design
    • Tips and Concepts for Planning Truly Interpretive Exhibits
    • Planning for Truly Interpretive Panels
    4. Interpretive Graphic Standards for Outdoor Panels
    • Interpretive Graphic Standards
    5. Interpretive Marketing
    • Marketing Basics for Heritage Sites and Attractions: It’s All About the Visitors
    • A Practical Guide for Developing Marketing Brochures for Heritage Sites and Attractions
    6. Evaluation of Interpretive Programs and Exhibits
    • An Evaluation Package for Visitor Centers and Museums
    • Exhibit Evaluation for Children’s Exhibits: The Kirby Science Center Experience
    About the author
    John A Veverka is one of the world's leading consultants in interpretive planning, training and heritage tourism, with experience spanning over 30 years and taking him all over the world. He has worked on projects in Canada, Greece, Malta, Korea, Mexico, Spain, UK and throughout the USA. He lectures widely on Heritage Interpretation and Interpretation Planning, and serves as a consultant to many leading agencies and organisations worldwide. Clients include: Eden Project, National Forest Service (Korea), National Museum Wales, National Park Service, Natural England, Norfolk Tourism, Nova Scotia Museums, Santa Fe de Antioquia (Columbia), Texas Historical Commission and the US Army Corps of Engineers.

    Publication details
Title: Interpretive Master Planning (two volumes)
    Author: John A Veverka
ISBN: 978-1-907697-23-4 and 978-1-907697-25-8 [paperback] 
    978-1-907697-24-1 and 978-1-907697-26-5 [hardback]
Pages: 654
    Price: £64.90 (paperback) | £99.90 (hardback)
    Publisher: MuseumsEtc
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