Interpretive Master Planning

STRATEGIES

Interpreting to Visitors: Learning Concepts
Introduction to Interpretation
The Interpretive Planning Process 
Interpretive Self-Guided Trails and Tours
Planning For Interpretive Exhibits
Planning Conducted Interpretive Programs

PHILOSOPHY
Interpretive Philosophy and Principles
Exactly What Is Interpretation? 
Creating Interpretive Themes 
Developing Successful Partnerships
Bringing 7000 Years of History to Life 
Interpretation as a Management Tool 
Interpreting Cemeteries and Gravestones 
Guidelines for Interpreting Critical Issues 
Interpretive Communication 
Interpretive Planning for the Next Millennium
Request for Proposal Guidelines
The Language of Live Interpretation 
Using Interpretive Themes and Objectives Makes Your Program Planning Easier 
Why Your Scenic Byway Can’t Succeed Without Real Interpretation 24
Interpretive Program Planning Worksheet 
Interpretive Tips Practicum  

PLANNING
Interpretive Master Planning Keeps Your Garden Growing 
Interpretive Plan Outline 
Interpretive Plan Outline for Visitor Center Exhibit Planning 
Exhibit Planning Worksheet
Exportable Interpretation: Ideas To Go Away With
Is Your Scenic Byway Interpretation Sustainable? 
Planning for Interpretive Training Courses 
Planning Interpretive Walking Tours  

DESIGN
Tips and Concepts For Planning Truly Interpretive Exhibits
Planning Truly Interpretive Panels

GRAPHICS
Interpretive Graphic Standards for Heritage Sites 

MARKETING
Marketing Basics: It’s All About the Visitors
A Practical Guide to Developing Marketing Brochures 

EVALUATION
Visitor Center Evaluation 
Evaluating Children’s Exhibits 
Advances in Interpretive Planning 

APPENDIXES
Interpretive Planning Form Sets 
Request for Proposal Templates 
Suggested Reading 

John A Veverka is one of the world's leading consultants in interpretive planning, training and heritage tourism, with experience spanning over 30 years and taking him all over the world. He has worked on projects in Canada, Greece, Malta, Korea, Mexico, Spain, UK and throughout the USA. He lectures widely on Heritage Interpretation and Interpretation Planning, and serves as a consultant to many leading agencies and organisations worldwide. Clients include: Eden Project, National Forest Service (Korea), National Museum Wales, National Park Service, Natural England, Norfolk Tourism, Nova Scotia Museums, Santa Fe de Antioquia (Columbia), Texas Historical Commission and the US Army Corps of Engineers.

Few people combine the interpretive experience and planning skills of John Veverka. Here is knowledge based on years of national and international interpretive planning projects with parks, museums, commercial attractions and a variety of other agencies. This is a classic work by an author who does interpretive planning every day. 
Gary R Moore, Program Coordinator, MetroParks, Columbus and Franklin County, Ohio.

Interpretive Master Planning is full of illuminating examples as well as precious practical suggestions. This classic work of John Veverka represents an essential manual for professional interpreters and for those first approaching this fascinating discipline.
Dr Marta Brunelli, Chair of Heritage Education (Faculty of Cultural Heritage), University of Macerata, Italy.

Drawing on his extensive interpretive consulting and training experiences, John Veverka very effectively shares his insights on interpretive concepts and practices. 
Dr Bill Lewis, formerly Professor, University of Vermont, and author of Interpreting for Park Visitors.

Interpretive Master Planning has many multicultural implications which extend its usefulness to Asian cultures. At the university and practical level it merits its place as a resource for interpretative planning and development across multiple settings: museum, historical, environmental and botanical.
Dr Ju-Hee Lee, Department of Tourism Management, Daegu University, Korea.

Pages: 580
Colour illustrations: 98
Size: 216 x 140mm
Date: 2015
Editions £49 [eBook]