Interpretive Master Planning

Interpretive Master Planning presents - in two comprehensive volumes - a wealth of information on how to plan and design interpretive facilities and services. John Veverka's lively text uses anecdotes, case histories and interactive examples to illustrate every aspect of the interpretive process: from how to decide exactly what to interpret, and how best to do it, through to effective planning, implementation - and very much more.

Interpretive Master Planning is the most comprehensive reference book on the subject - over 650 pages in two volumes - an invaluable resource for designing interpretation that really works.

Also available: Advanced Interpretive Planning | The Interpretive Training Handbook


1. Interpreting to Visitors: Learning Concepts
Why Are We Here - Remember the Visitor?
Recreational Learning 

2. Introduction to Interpretation
Tilden's Interpretive Principles
Verbal and Non-verbal Communication
The Model of Interpretation

3. The Interpretive Planning Process
Planning for Interpretive Planning
The Planning Team
An Interpretive Planning Model
The What Section
The Why Section
The Who Section
How, When and Where To Plan, Design, and Present Interpretive Programs and Services
Implementation and Operations
The So What Section
Interpretive Systems Planning

4. Planning and Designing Interpretive Self-Guiding Trails, Tours, and Byways
Planning Self-Guiding Trails
Planning for Self-Guided Tours

5. Planning for Interpretive Exhibits

6. Planning Conducted Interpretive Programs


1. Interpretive Philosophy, Theory and Practice
An Overview of Interpretive Philosophy and Principles
Exactly What is Interpretation?
Creating Interpretive Themes
Developing Successful Partnerships
The State of Interpretation In Malta: Bringing 7000 years of history to life
Interpretation as a Management Tool
Interpreting Cemeteries and Gravestones
Guidelines for Interpreting Critical Issues
Interpretive Communication: The Key to Successful Heritage Marketing Planning and Program Design
Interpretive Planning for the Next Millennium
Request for Proposal/Tender Guidelines and Template Resource Guide for Interpretive Projects.
The Language of Live Interpretation
Using Interpretive Themes and Objectives will make your Program Planning Easier and More Effective
Why Heritage Sites Need Interpretation for their Long Term Survival
Why Your Scenic Byway Can’t Succeed without Real Interpretation
Interpretive Program Planning Worksheet
Live Interpretive Program Worksheets

2. Interpretive Planning
Interpretive Planning Keeps Your Garden Growing
An Interpretive Plan Outline
Interpretive Planning for Exportable Interpretation
Is your Scenic Byway Interpretation Sustainable?
Planning for Interpretive Training Courses
Planning for Interpretive Walking Tours
Pacing Interpretive Services: A Concept for Interpretive Planners
Interpretive Planning for Regional Visitor Experiences

3. Interpretive Exhibits Planning and Design
Tips and Concepts for Planning Truly Interpretive Exhibits
Planning for Truly Interpretive Panels

4. Interpretive Graphic Standards for Outdoor Panels
Interpretive Graphic Standards

5. Interpretive Marketing
Marketing Basics for Heritage Sites and Attractions: It’s All About the Visitors
A Practical Guide for Developing Marketing Brochures for Heritage Sites and Attractions

6. Evaluation of Interpretive Programs and Exhibits
An Evaluation Package for Visitor Centers and Museums
Exhibit Evaluation for Children’s Exhibits: The Kirby Science Center Experience


John A Veverka is one of the world's leading consultants in interpretive planning, training and heritage tourism, with experience spanning over 30 years and taking him all over the world. He has worked on projects in Canada, Greece, Malta, Korea, Mexico, Spain, UK and throughout the USA. He lectures widely on Heritage Interpretation and Interpretation Planning, and serves as a consultant to many leading agencies and organisations worldwide. Clients include: Eden Project, National Forest Service (Korea), National Museum Wales, National Park Service, Natural England, Norfolk Tourism, Nova Scotia Museums, Santa Fe de Antioquia (Columbia), Texas Historical Commission and the US Army Corps of Engineers.

Few people combine the interpretive experience and planning skills of John Veverka. Here is knowledge based on years of national and international interpretive planning projects with parks, museums, commercial attractions and a variety of other agencies. This is a classic work by an author who does interpretive planning every day. 
Gary R Moore, Program Coordinator, MetroParks, Columbus and Franklin County, Ohio.

Interpretive Master Planning is full of illuminating examples as well as precious practical suggestions. This classic work of John Veverka represents an essential manual for professional interpreters and for those first approaching this fascinating discipline.
Dr Marta Brunelli, Chair of Heritage Education (Faculty of Cultural Heritage), University of Macerata, Italy.

Drawing on nearly three decades of interpretive consulting and training experiences, John Veverka very effectively shares his insights on interpretive concepts and practices. 
Dr Bill Lewis, formerly Professor, University of Vermont, and author of Interpreting for Park Visitors.

Interpretive Master Planning has many multicultural implications which extend its usefulness to Asian cultures. At the university and practical level it merits its place as a resource for interpretative planning and development across multiple settings: museum, historical, environmental and botanical.
Dr Ju-Hee Lee, Department of Tourism Management, Daegu University, Korea.


Title: Interpretive Master Planning (two volumes)
Author: John A Veverka
Pages: 654
Size: 216 x 140mm
Illustrations: 106
Date: 2011
Editions: £64.90 [paperback] | £99.90 [hardback]

ISBN: 978-1-907697-23-4 and 978-1-907697-25-8 [paperback]
ISBN: 978-1-907697-24-1 and 978-1-907697-26-5 [hardback]





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