10 Must Reads: Strategies

In public-facing organisations like museums, with a wide variety of stakeholders, staff at all levels tend to encounter frustrations. 10 Must Reads: Strategies - Making Change Happen is about getting things done. About successfully achieving change within an often complex framework. We've reviewed hundreds of MuseumsEtc case studies and selected the most important ones to help you successfully achieve change...

Whether your priorities relate to your mission, your displays, sustainability, community engagement, marketing, new media or retailing, 10 Must Reads: Strategies - Making Change Happen is designed to act as a practical and inspirational handbook to the complex issues involved. 

10 Must Reads: Strategies will help you:

  1. Overcome institutional inertia.
  2. Cope positively with any setbacks and disappointments.
  3. Confidently plan how change is to be achieved.
  4. See change as a multi-stage process, rather than as an event.
  5. Win essential support for your plans and minimise conflict. 

This 364-page collection of essays by leading professionals with extensive experience in the field, is extensively illustrated in colour, and includes:

1. Mission
Creativity And The Relevant Museum: A Proposal 
John Stomberg, Mount Holyoke College Art Museum

Five Strategies for Strengthening the Teaching Role of an Academic Art Museum
Stefanie S Jandl, Independent Museum Professional, Massachusetts

A New Governance Model
Jill Hartz, Jordan Schnitzer Museum of Art, University of Oregon  

2. Presentation
Designing Effective Exhibits: Strategies for Research and Evaluation Stephen Bitgood, Jacksonville State University

Transforming A University Museum
Nick Merriman, The Manchester Museum

3. Contemporary Issues
Developing A Sustainability Strategy Rachel Madan, International Finance Corporation, Washington DC

A Strategy For Contemporary Collecting
Owain Rhys, Amgueddfa Cymru – National Museum Wales

4. Communities
Capacity Building And Cultural Ownership Eithne Nightingale, Independent Museum Professional & formerly Head of Diversity Unit, V&A Museum

Communities Are For Life, Not Just Christmas
Dhikshana Turakhia, Science Museum, London

5. Marketing
Building A National Museum’s Media Strategy Corey Timpson, Canadian Museum for Human Rights, Winnipeg

Developing An Art Museum Brand Strategy

Bonnie B Briggs, B.OnBrand & Amy Nelson, University of Kentucky Art Museum

Museum Store Pricing Strategy: Earn The Right To Maximise Your Margins
Andrew Andoniadis, Andoniadis Retail Services, Portland, Oregon

Title: 10 Must Reads: Strategies Pages: 364  Colour illustrations: 36 Size: 203 x 127 mm
Date: 2014
Editions: £39 [paperback] | £69 [hardback]
ISBN: 978-1-910144-22-0 [paperback] 

ISBN: 978-1-910144-23-7 [hardback]

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