Any new book by interpretation guru John Veverka is an event.
But his concise new volume, Heritage Economics, is definitely a book for our times: questioning, challenging, pushing boundaries.
And providing some surprising answers.
No matter how good you are as an interpreter, manager or director, success (staying open), or lack of success (closing), is likely to be based on an understanding of management economics. Yet most heritage and interpretation staff receive little or no training in the complex economics of heritage or interpretation.
Many of the economic strategies in this book had to be developed from scratch, tested to see if they worked and, if so, how accurate they were in predicting economic success, visitor numbers and visitor patterns. Heritage Economics will help you think more constructively and clearly than ever before about the planning, management and financial success of your operations.