£30
Conversations with Visitors: Social Media and Museums brings together for the first time in book form a rich and varied international collection of essays which examine this concept in depth.
In its 360 pages, Conversations with Visitors shares the experience of some of the world's leading international thinkers and doers in the field of social media and museums. Together, these essays provide sound, practice-based advice on communicating with, involving, challenging, and analysing museum visitors (and non-visitors) through the use of many different types and styles of social media.
The dozens of institutions whose experiences are featured include:
Developing A Social Media Strategy
Elizabeth P Stewart, Director, Renton History Museum, Renton WA, USA
Measuring, Analysing and Reporting
Dana Allen-Greil, Digital Strategist, Ogilvy Public Relations Worldwide, Washington DC, USA
Using Twitter For Research
Beck Tench, Director for Innovation and Digital Engagement, Museum of Life & Science, Durham, NC, USA
Clearing the Path for Sisyphus
Jeff Gates, Lead Producer, New Media Initiatives, Smithsonian American Art Museum, Washington, DC, USA
The Art of Playful Mobility in Museums
Isabel Fróes, IT University of Copenhagen and Kevin Walker, London KnowledgeLab
EGO-TRAP: The Design and Implementation of a Digital Narrative
Anne Kahr Hällman, Head of the Strategic Unit, University of Copenhagen, Denmark
Mobile Gaming: No Strings Attached?
Louise Downe, Senior Service Design Consultant, Seren Partners, London, UK
Mobile Phones for Informal Science Center Learning: A Socio-Technical Analysis
James E Katz, Kate Haley Goldman & Susan Foutz, Rutgers University, NJ, USA
The Mate Game at Re: generation, Copernicus Science Centre, Warsaw
Anna Schäfers & Jörg Schmidtsiefen, Archimedes, Berlin
National Museum of American History
Dana Allen-Greil, Digital Strategist, Ogilvy Public Relations Worldwide, Washington DC, USA
Click History: Wherever, Whenever
Kathleen Hulser, Public Historian, New-York Historical Society & Steve Bull, Cutlass Inc
Placing Our Bets: Building a National Museum’s Media Strategy From Scratch
Corey Timpson, Director, Design + New Media & Collections, Canadian Museum for Human Rights, Winnipeg, Canada
Smartphone Interaction:The Museum as a Gaming Board
Arnfinn Stendahl Rokne, Project Manager for Education and Research, Museum of Natural History and Archaeology, Trondheim, Norway
Social media is changing the workings of our museums. Our hierarchical structure has historically disseminated information from our experts to our visitors. The envisioned twenty-first century model, however, is more level. Instead of a one-way presentation, online visitors are often interested in having a conversation with our curators and content providers. And many of us are joining our traditional experts in representing our institutions in these conversations. In response, new media specialists have been looking for ways to engage our public by designing and using applications that encourage dialogue…
Jeff Gates, Lead Producer, New Media Initiatives, Smithsonian American Art Museum
Title: Conversations with Visitors: Social Media and Museums
Pages: 360
Illustrations: 52
Size: 203 x 127mm
Date: 2012
ISBN: 978-1-907697-38-8 [paperback]
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