"Without involved, engaged attention, the museum visitor experience is meaningless." - Stephen Bitgood.
Engaging The Visitor addresses some of the most fundamental issues relating to interpretation, exhibition design and the visitor experience - in a format which is attractive, approachable - and above all actionable. Challenging many preconceptions, this book is firmly based on the results of gallery-based scientific research rather than speculation.
Deep and effective engagement with exhibit content is still the exception in very many museums. When most visitors pass an exhibit with only a glance, it will fail to engage. And until the visitor is engaged no informal learning - or any other satisfying experience - will happen...
Engaging The Visitor will help you answer the questions:
Also available: Social Design in Museums: The Psychology of Visitor Studies
This pioneering, 312-page book, with over 25 colour illustrations, includes:
The Attention-Value Model
2. Reading Interpretive Text
Deadly Sins Revisited: Exhibit Labels
Practical Guidelines for Developing Interpretive Labels
Interest and Effort as Predictors of Reading
3. Interactive Exhibits
Designing Effective Interactive Exhibits
Evaluating The Falling Feather Exhibit
Evaluating A Pepper’s Ghost Exhibit
Immersion Experiences in Museums
Simulated Immersion in Exhibitions
The Visitor Immersion Experience
Sensory Impressions from a Museum Visit
Dioramas in Exhibitions
Stephen Bitgood is Professor Emeritus of Psychology at Jacksonville State University, USA. A founder of the Visitor Studies Association, and of the Visitor Studies Conference, and co-editor of Visitor Studies: Theory, Research and Practice, he has spoken and published widely and has undertaken extensive research in museums, science centres and zoos focusing on how to increase the impact of exhibits by applying psychological principles.
Title: Engaging The Visitor: Designing Exhibits That Work
Colour illustrations: 29
Size: 203 x 127 mm
Editions: £39 [paperback] | £69 [hardback]
ISBN: 978-1-910144-13-8 [paperback]
ISBN: 978-1-910144-14-5 [hardback]
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Guarantee: We offer all our readers an unconditional guarantee: if, at any time, you decide this book’s not for you, simply return it to us for a full and prompt refund.
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