Creating Bonds: Successful Marketing in Museums

£20
£20
Tax included.
CHOOSE YOUR EDITION:

International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.

This series of practical, insightful essays covers the following key issues:

  1. Establishing, developing and managing the museum’s brand.
  2. Case studies of successful marketing initiatives large and small.
  3. How best to communicate with specific market sectors.
  4. The role of Human Resources in brand development.
  5. Establishing a new attraction in a crowded market.
  6. Marketing in a brand-hostile environment.
  7. Analysing your audiences.
View full description below
Creating Bonds: Successful Marketing in Museums

Description

Contents list
More Less

The Role of HR in Creating a Successful Brand
Adam Lumb, Head of Marketing, Museums Sheffield

The Rebirth of a Small Museum
Alexander Gates, Director, North Berrien Historical Museum

Developing an Art Museum Brand Strategy
Bonnie B Briggs, Managing Director, B.OnBrand and Amy Nelson, Director of Grants and Assets, Art Museum at the University of Kentucky

Branding in a Brand-Hostile Environment
Bruno Bahunek, Marketing Manager, Museum of Contemporary Art, Zagreb

Managing the National Gallery Brand
Danielle Chidlow, Head of Communications, The National Gallery

Courting Generation Next
Erin Barnes, Research Consultant

Audience-Centred Services
G-Gina Koutsika, Head of Interpretation, Tate Britain

Developing Dialogue
Jenny Wong, Events Co-ordinator, Dana Centre, Science Museum

Marketing a Small, Underfunded Gallery
Kate Knowles, Head of Communications, Dulwich Picture Gallery

Ethnographic Research: A Fresh Eye on Marketing
Margot Wallace, Associate Professor, Marketing Communication, Columbia College Chicago

Defining a New Venue in a Crowded Market
Rachel Collins, Communications Manager, Wellcome Collection, London

Branding and Organisational Behaviour
Sian Walters, Head of Marketing & Media, Amgueddfa Cymru – National Museum Wales

Authors
More Less

See contents list

Reviews
More Less

Data
More Less

Pages: 228
Size: 198 x 129mm
Date: 2009

Shipping Information
More Less

Photography Collection
We charge just £5 for worldwide shipping on all our printed books.

Digital Editions
Digital items are sent immediately and automatically via email with a link to download your purchase.

Taxes and customs
Please note that printed books which are shipped may incur import duty or taxes, which vary according to country, and which are payable by the receiver.

European & International orders

When ordering goods for delivery you may be subject to import duties and taxes which are levied once the goods reach the destination. Any such additional charges for customs clearance must be borne by you. We have no control over import duties and taxes and cannot predict what they may be.

Description

International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.

This series of practical, insightful essays covers the following key issues:

  1. Establishing, developing and managing the museum’s brand.
  2. Case studies of successful marketing initiatives large and small.
  3. How best to communicate with specific market sectors.
  4. The role of Human Resources in brand development.
  5. Establishing a new attraction in a crowded market.
  6. Marketing in a brand-hostile environment.
  7. Analysing your audiences.

Contents list

The Role of HR in Creating a Successful Brand
Adam Lumb, Head of Marketing, Museums Sheffield

The Rebirth of a Small Museum
Alexander Gates, Director, North Berrien Historical Museum

Developing an Art Museum Brand Strategy
Bonnie B Briggs, Managing Director, B.OnBrand and Amy Nelson, Director of Grants and Assets, Art Museum at the University of Kentucky

Branding in a Brand-Hostile Environment
Bruno Bahunek, Marketing Manager, Museum of Contemporary Art, Zagreb

Managing the National Gallery Brand
Danielle Chidlow, Head of Communications, The National Gallery

Courting Generation Next
Erin Barnes, Research Consultant

Audience-Centred Services
G-Gina Koutsika, Head of Interpretation, Tate Britain

Developing Dialogue
Jenny Wong, Events Co-ordinator, Dana Centre, Science Museum

Marketing a Small, Underfunded Gallery
Kate Knowles, Head of Communications, Dulwich Picture Gallery

Ethnographic Research: A Fresh Eye on Marketing
Margot Wallace, Associate Professor, Marketing Communication, Columbia College Chicago

Defining a New Venue in a Crowded Market
Rachel Collins, Communications Manager, Wellcome Collection, London

Branding and Organisational Behaviour
Sian Walters, Head of Marketing & Media, Amgueddfa Cymru – National Museum Wales

Authors

See contents list

Reviews

Data

Pages: 228
Size: 198 x 129mm
Date: 2009

Shipping Information

Photography Collection
We charge just £5 for worldwide shipping on all our printed books.

Digital Editions
Digital items are sent immediately and automatically via email with a link to download your purchase.

Taxes and customs
Please note that printed books which are shipped may incur import duty or taxes, which vary according to country, and which are payable by the receiver.

European & International orders

When ordering goods for delivery you may be subject to import duties and taxes which are levied once the goods reach the destination. Any such additional charges for customs clearance must be borne by you. We have no control over import duties and taxes and cannot predict what they may be.

You May Also Like