International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.
This series of practical, insightful essays covers the following key issues:
The Role of HR in Creating a Successful Brand
Adam Lumb, Head of Marketing, Museums Sheffield
The Rebirth of a Small Museum
Alexander Gates, Director, North Berrien Historical Museum
Developing an Art Museum Brand Strategy
Bonnie B Briggs, Managing Director, B.OnBrand and Amy Nelson, Director of Grants and Assets, Art Museum at the University of Kentucky
Branding in a Brand-Hostile Environment
Bruno Bahunek, Marketing Manager, Museum of Contemporary Art, Zagreb
Managing the National Gallery Brand
Danielle Chidlow, Head of Communications, The National Gallery
Courting Generation Next
Erin Barnes, Research Consultant
G-Gina Koutsika, Head of Interpretation, Tate Britain
Jenny Wong, Events Co-ordinator, Dana Centre, Science Museum
Marketing a Small, Underfunded Gallery
Kate Knowles, Head of Communications, Dulwich Picture Gallery
Ethnographic Research: A Fresh Eye on Marketing
Margot Wallace, Associate Professor, Marketing Communication, Columbia College Chicago
Defining a New Venue in a Crowded Market
Rachel Collins, Communications Manager, Wellcome Collection, London
Branding and Organisational Behaviour
Sian Walters, Head of Marketing & Media, Amgueddfa Cymru – National Museum Wales
Title: Creating Bonds: Successful Marketing in Museums
Size: 198 x 129mm
Edition: £25.95 [paperback]
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