Creating Bonds: Successful Marketing in Museums
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Description
International marketing professionals working in and with museums share their insights and experiences of attracting and involving a wide range of constituencies in this stimulating book. Whether you’re working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you’ll be stimulated, excited and enthused by the imaginative, original – and very often inexpensive – ideas packed into this book.
This series of practical, insightful essays covers the following key issues:
- Establishing, developing and managing the museum’s brand.
- Case studies of successful marketing initiatives large and small.
- How best to communicate with specific market sectors.
- The role of Human Resources in brand development.
- Establishing a new attraction in a crowded market.
- Marketing in a brand-hostile environment.
- Analysing your audiences.
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