Successful Retailing in Museums

Happy with your museum store sales? Or feel it doesn't generate as much income as it could? Get a wealth of practical tips and powerful insights from some of today's most successful museum store managers in this new, expanded, full colour edition of Successful Retailing in Museums. Leading museum retail professionals from the UK and the USA share the secrets of their success in this highly practical collection of essays. The contributors manage some of the world's most profitable, attractive and popular museum shops. The experiences they share are guaranteed to provide a wealth of new ideas to enhance your shop’s income - and your customers’ satisfaction – while still fulfilling your museum’s mission.

Successful Retailing in Museums will show you how to:

  1. Take simple actions guaranteed to increase your visitor spend.
  2. Use merchandising to drive sales and increase customer satisfaction.
  3. Ensure your store is both ethical and sustainable.
  4. Grow your sales - even when trading conditions are against you.
  5. Develop your brand.
  6. Prudently develop new products to delight your customers.

Creating the Utopian Experience
Gregory Krum, Head of Retail, Serpentine Gallery, London

Children in Shops
Louisa Adkins, Retail and Admissions Manager, Black Country Living Museum, Dudley

Five Steps to Retail Success
Kate Bull, Director, CTWB Ltd, London

Selling Warhol: Embracing the Commercial
Adam Thow, Head of Retail and Buying, Southbank Centre, London

Sustainable Retailing
Caroline Brown, Head of Commerce, National Maritime Museum, London

Ethical Shopping
Michael Whitworth, Head of Commercial Operations, Manchester Museum

Future Retailing
Michael Walton, Head of Trading, London Transport Museum

Successful Temporary Retail
Jeremy Ensor, Commercial Director, Ashmolean Museum, Oxford

Increasing Visitor Spend
Nuala McGourty, Retail Director, Royal Collection Enterprises, London

Retail Evolution
Iain Betterton, Buyer, Science Museum Group, London

Retail in a Recession
Peter Tullin & Simon Cronshaw, Co-Founders,

A Path to the Future
Aundrea Hollington, Head of Retail Projects, Historic Scotland, Edinburgh

New Product Development
Sue Townsend, Managing Director, Gifted In Design Ltd, Oxford

The Museum Shop as a Democratising Romantic Consumption Space
Charles McIntyre, Head of the Retail Research Group, School of Tourism, Bournemouth University

Title: Alive To Change: Successful Retailing in Museums
Pages: 254
Colour illustrations: 45  
Size: 203 x 127 mm
Date: 2009
Editions: £34.95 [paperback] | £24.95 [eBook]
ISBN: 978-1-907697-88-3 [paperback]

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Guarantee: We offer all our readers an unconditional guarantee: if, at any time, you decide this book’s not for you, simply return it to us for a full and prompt refund. 


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